Dealer Program
Add diesel ECM programming as a service capability for your customers — without building the internal calibration expertise. We handle the calibration work behind the scenes; you remain the customer-facing service provider, capturing dealer pricing and customer relationships.
What The Dealer Program Is
The dealer program lets independent diesel shops offer ECM programming as a service capability to their customers without building the internal calibration expertise. The shop becomes the customer-facing service provider; our calibration work happens behind the scenes. Dealers capture pricing margin between dealer and retail rates, retain the customer relationship, and add a meaningful service category without the multi-year investment of building calibration capability internally.
Calibration work is a specialty practice. The platform-specific diagnostic ecosystems (Cummins INSITE, Paccar Davie4, Cat ET, Volvo Premium Tech Tool, Detroit DDDL) each require licensing, training, and ongoing investment to operate effectively. The calibration libraries themselves represent years of accumulated platform knowledge across thousands of customer outcomes. Building this capability internally is a multi-year commitment most diesel shops can't justify. The dealer program is the practical alternative — operationally and economically.
For dealers, the program is a meaningful service category, not occasional one-off work. Recurring volume, predictable margin, and a real service capability that strengthens customer relationships across all your other diesel work.
Who The Program Fits
The program works best for shops with existing diesel customer relationships and the technical depth to handle ECM removal, customer-facing service conversations, and post-installation diagnostics. The calibration capability comes from us; the customer service capability comes from you.
- Established diesel service shops with an existing customer base running modern diesel platforms
- Fleet service operations adding ECM programming as a capability for their fleet customers
- Independent diesel mechanics expanding service offerings beyond mechanical and hardware work
- Dealer networks seeking to standardize calibration practice across multiple locations
- Specialty diesel performance shops adding compliant or off-road calibration work to their offerings
- International distributors serving regional diesel markets where US-based ship-in isn't practical
Six Sections
Become A Dealer
Who the program fits, what we look for in dealer partners, the application process, and the onboarding workflow. The starting point for shops considering the program.
Dealer Certification
Initial training, ongoing certification requirements, technical skill development, and the recognition that comes with being a certified ECM Performance dealer.
Territory Availability
How territories work, why we honor established geographic boundaries, currently available territories in US regions and international markets, and the territory review process.
Pricing & Margins
Per-ECM pricing structure, margin expectations, volume tier discounts, payment terms, and how dealer pricing differs from retail pricing for customer-facing work.
Equipment Requirements
Diagnostic tooling, shop equipment, communication infrastructure, and optional capabilities. What's required at minimum and what additional capability accelerates dealer success.
Dealer Login
Sign in to the dealer portal for pricing, documentation, support tickets, training materials, and order history. Access for active certified dealers.
Starting The Conversation
The application starts with the dealer inquiry form — tell us about your shop, your customer base, the geographic territory you serve, and the volume you anticipate. We respond within one business day with program details, territory review, and the specifics of how the relationship would work for your situation.
For shops with existing volume potential and an established customer base, we can typically get a dealer relationship operational within 2–3 weeks of application. Faster if there's an active operational situation driving urgency.
For shops still evaluating whether the program fits — call us. Most fit decisions clarify in a 15-minute conversation once we understand your customer base and your strategic interest. (888) 768-2447 (US/Canada) or (954) 748-1840 (international).
Ready To Apply?
Tell us about your shop. Same-day response. Program details, territory review, and next steps within one business day.